Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital.
This year we’ve got eight trends, and for a bit of fun we’ve put them in four buckets – pragmatism, purposefulness, personality and productivity. We are in no way trying to redefine the 4Ps, it’s simply a naked ploy to make the list more memorable.
This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand.
Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 marketing professionals and examines the key trends and challenges shaping the industry.