| This year, politics is more upsetting than usual, at least when it comes to fourth quarter marketing plans. The last-minute entrance of a new presidential candidate is making both parties redo everything about their communications strategies. Editor Chris Wood examines the impact of this on brands’ holiday marketing. Martech tools management is something all marketing technologists need to know. Fortunately, it doesn’t require certifications or deep technical knowledge. As Ana Mourão says, it is about ensuring data privacy, controlling platform access and improving processes. Key to that is knowledge you likely already have: a broad view of the entire marketing system and its tools. Before you know it, it will be time for The MarTech Conference, our free, online confab about all things digital marketing. Wonder what “all things digital marketing” means? You can find out by reading the just-released agenda. Constantine von Hoffman
Managing Editor | 