Elevating customer service in 2021

Content & Experience

Elevating customer service in 2021

Steven Petruk

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity.

5 tips for measuring consumer attention in advertising

Janelle De Rivera

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification and measuring consumer attention signals. Read more

Content & Experience

How marketers are embracing hyper-personalization in 2021

Mike Edmonds

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of customer data, suggest 2021 is the year brands need to embrace hyper-personalization. Read more

Digital Marketing

An agile marketing plan is essential to long term customer success

Mike Barrett

Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strategies for the year ahead. Read more

AI & Automation

How automation solves the problem of product feed and retail ad management

Jacqueline Dooley

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Read more

Smart Adserver

Smart is the leading independent ad tech platform built to serve the interests of both buyers and publishers. Read more

Advertising & Promotion

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now

Analytics

The Insurer's Customer Acquisition Playbook

A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now

ClickZ Daily: February 15, 2021

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Digital Advertising

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Digital Marketing

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