Since Elon Musk snagged X, advertisers treated Musk’s tantrums as empty threats. Then he sued their top trade group, and suddenly, the silence was deafening. Additional coverage: - The Trade Desk’s Jeff Green insists Google’s cookie U-turn is good for the open internet amid a chorus of “keep calm and carry on.”
- Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon.
- At this year’s Olympics, the anime references have gone into overdrive, and they are primarily coming from the athletes themselves.
- Digitas' media chief Megan Jones shared her thoughts on AI’s changes over the years, using data to bridge media and creative, and the need to move faster on cultural trends.
- Industry insiders have more questions about AI brand-safety tools including what works, what doesn’t and what advertisers are paying for.
- Our most-read story this week: X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Other things to know about - Don't miss the Digiday Media Buying Summit, taking place from October 15-17 in Palm Springs. Discover the latest strategies and network with media buyers from Havas, Gucci, Marriott and many others. Your last chance to save is September 2.
- Today is the final day to enter the Greater Good Awards. Submit by 11:59 p.m. PT to showcase your company’s impactful initiatives and for the opportunity to join the ranks of past winners, including Spectrum Reach, Mastercard and many others.
- For any brand or agency working on voter-related ad campaigns, testing early and often has become critical for well-performing political campaigns as the heaviest messaging season approaches. Sponsored by Digilant.
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| Top Stories |  | | Ivy Liu |
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| | | | | Neither the World Federation of Advertisers, the ANA, WPP, Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it. | | |
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howdy! | | | | | The Trade Desk’s Jeff Green insists Google’s cookie U-turn’ is good for the open internet’ amid a chorus of ‘keep calm and carry on.’ | | |
| Advertisement |  | | |
| | | | | While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. | | |
howdy! | | | | | Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon. | | |
| | | | | Less than 20% of bid requests on the open market have a single ID attached. So, whether cookies are deprecated or not, multi-ID strategies are crucial. | | |
howdy! | | | | | At this year’s Olympics, the anime references have gone into overdrive, and they are primarily coming from the athletes themselves. | | |
| Advertisement |  | | |
| | | | | In this new Q&A, PCH Media and Experian experts discuss why data providers are joining forces to help brands build effective marketing strategies. | | |
howdy! | | | | | Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” explained Jones. | | |
howdy! | | | | | Industry insiders have more questions about AI brand-safety tools including what works, what doesn’t and what advertisers are paying for. | | |
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