Elon Musk's Twitter takeover gives advertisers an easy out from the platform In a year of difficult decisions for marketers, whether to stick or twist from Twitter might be the easiest yet. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Twitter’s advertising capabilities were always fraught, marketers don’t expect to save it now marketers pausing spend on Elon Musk’s Twitter is about as obvious as it gets | | |
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howdy! | | | | | When it comes to Web3, agencies are prioritizing client and employee education and metrics in order to drive adoption to these decentralized applications. | | |
| | | | | With dynamic video creative and improved data insights, marketing teams are modifying ads to become more personalized to audiences in CTV campaigns. | | |
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howdy! | | | | | MMA Global president Lou Paskalis shared insights after direct conversations with the maverick billionaire at Brand Safety Week. | | |
| | | | | Amid challenges created by addressability and industry shifts, omnichannel measurement and developing effective measurement solutions have become unique challenges for marketers. | | |
howdy! | | | | | Insider’s chief people officer Jessica Liebman shares how making salary ranges public can both help and (in some cases) hinder the hiring process. | | |
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| | | | | Advertisers — and the environment — are losing out as the untraceable programmatic ecosystem redirects and siphons money and resources. | | |
howdy! | | | | | Gannett’s revenue is down again this quarter, but hope is on the horizon with digital subscriptions and its digital marketing solutions leading the way. | | |
howdy! | | | | | Riot Games’ “Worlds” theme is more than just a catchphrase — it’s a carefully curated expression of Riot’s core brand, shaped over the course of months using feedback from brand partners and other stakeholders. | | |
| | | | | Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. |
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