Elon Musk's Twitter town hall does little to assuage advertiser questions and concerns Yesterday, Elon Musk made his most public appearance since buying Twitter two weeks ago. In a discussion about Twitter Spaces, he addressed advertiser concerns and explained his vision for the platform. Additional coverage: - Publishers overwhelmingly agree that the current state of the economy will dampen ad sales through the end of this year and even into next year -- but that doesn't mean they'll offer steeper discounts on ad prices. More from Digiday+ Research.
- This week's Media Briefing takes a look at how publishers' sales timelines are changing as later fourth quarter ad spending pulls focus from 2023 campaigns.
- The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital.
- With changes across the digital landscape, advertisers say they're feeling the pressure. More in this installment of Digiday's Confessions series.
- YouTube launched a 10-day shopping event called "From YouTube to You," featuring top creators promoting holiday gifts and merch drops.
Digiday presents Future of TV Week Yesterday, the Digiday Future of TV Advertising Forum gave attendees the chance to gain insight into how GroupM, Dentsu and Anheuser-Busch are adapting to the television ad market's transformation. Today, Future of TV Week continues with the Future of TV Programming Forum. But first, be sure to check out special coverage, what we're hearing and key takeaways from this week below: - Beginning at 12 p.m. ET, the Future of TV Programming Forum will offer a unique look at how companies like Vox Media and NBCUniversal are tackling everything from producing shows and short-form video to distribution across platforms. RSVP to join us.
- In this week's Future of TV Town Hall, we heard about programmatic problems, Netflix and identity issues. Check out the full rundown of key takeaways and what was overheard in this week's Future of TV Briefing.
- As a part of this week's coverage, we took a look at the political ad uptick for CTV driven by the midterms. You can also read about how YouTube is continuing to bet on shoppable videos for this holiday season.
- Reminder: The regular deadline for this year's Digiday Video and TV Awards is tomorrow. Check out the full list of categories and submit here.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | In a Twitter Spaces discussion, the company’s new owner addressed advertiser concerns and explained his vision for the platform. | | |
|
howdy! | | | | | Publishers overwhelmingly agree that the current state of the economy will dampen ad sales through the end of this year and even into next year — but that doesn’t mean they’ll offer steeper discounts on ad prices. | | |
| | | | | Download this report to learn why marketers are continuing to invest in programmatic and what they’re planning to do with campaigns in 2023. | | |
| Advertisement |  | | |
howdy! | | | | | Sales teams are torn between pursuing advertisers’ remaining 2022 budgets or getting a head start on 2023. | | |
| | | | | Brands are experimenting with multiple touchpoints — from in-game ads to virtual events and digital items — to engage young audiences in the metaverse. | | |
howdy! | | | | | The venture capital market is slowing — and while that might be a good thing for some investors, it’ll likely be more difficult for media companies to raise capital. | | |
| Advertisement |  | | |
| | | | | Interactive and dynamic video advertising products are helping brands create new pathways for CTV audiences to engage with creative. | | |
howdy! | | | | | With changes across the digital landscape, advertisers say they’re feeling the pressure. | | |
howdy! | | | | | Advertising is more strategically important than ever because marketers need to push through larger than expected price hikes on the back of their strong brand. | | |
| | | | | Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. |
|
|
