Like all great combos—peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are powerful channels that work together to help you drive people to your website and recapture their interest wherever they go online. Your emails do a great job driving folks to your site, but what happens after they leave? When 97% of first-time visitors navigate away from your site without taking any action, you need a way to bring them back. In MailChimp, you can set up a retargeting ad in just a few clicks to reach back out to people who have expressed interest in your brand. And to help you combine your retargeting ad with email, we’ve created a simple recipe to show you the steps. |
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