Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus's 2021 State of Email survey found that over 90% of respondents said email is at least âsomewhat criticalâ to their companiesâ overall success, and 41% said itâs âvery critical.â Thatâs 30% higher than pre-pandemic sentiment in 2019.
With email being so essential and critical, itâs important for email marketers and email designers to stay up to date with the world of email. This white paper is a snapshot view of the trends Litmus has seen in so far in 2022.