This week, email inboxes will be flooded with marketing messages from brands advertising their Black Friday and Cyber Monday deals. So some startups, having anticipated that it'll be more difficult to capture consumer attention via email, are adding texting to the mix to make sure their marketing messages stand out this week. “Paid digital is becoming more expensive and brands are looking for new ways to reach customers without paying as much," said Katya Constantine, CEO of performance marketing agency Digishop Girl. "There’s also a lot of noise in email and not as much engagement. SMS offers a place to reach customers that isn’t as busy." Read more below. Other things to know about | | |
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| DTC Era | | | | With Black Friday and Cyber Monday nearing, text messaging is becoming a more common marketing channel for direct-to-consumer brands. | | |
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howdy! | Content & Commerce | | | | A special Digiday podcast episode features Interviews with BuzzFeed CEO Jonah Peretti and Verizon Media CEO Guru Gowrappan. | | |
| Sponsored by Xandr | | | | The fast-paced growth of CTV has given rise to new terminology and nuances that buyers must understand to make strategic decisions. In this new guide, learn all the terms buyers should know when talking about CTV today. | | |
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howdy! | Subscriptions | | | | Subscriber revenue has become more of a priority to the Washington Post’s Arc clients since it launched its subscription tools last year. | | |
| Sponsored by Samsung Ads | | | | TV was long the easiest place for advertisers to reach the audiences they wanted, and at the scale they needed. That can still be true, but only if advertisers and agencies utilize a unified linear and digital data set to activate across the video ecosystem. | | |
howdy! | Future of Work | | | | Starting out as a short-term fix to weather the coronavirus storm, employers are seeing work hours outside the traditional 9-to-5 week as a new normal. | | |
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| Sponsored by Revcontent | | | | Over the fall and summer of 2020, many publishers were forced to accept unfavorable deal terms with their ad vendors. But now, as publishers begin to seek better contracts, some are looking past the most dominant vendors in the market. | | |
howdy! | Beyond Ads | | | | As their audiences on the social app have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities. | | |
howdy! | Programming & Production | | | | ABC News’ 24/7 streamer had planned to pivot to hourly anchored news shows. But this year’s news cycle has forced it to be more nimble with its programming plans. | | |
| Content & Commerce | | | | A special Digiday podcast episode features Interviews with BuzzFeed CEO Jonah Peretti and Verizon Media CEO Guru Gowrappan. |
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