John,
Conversion optimization isn’t just for landing pages or paid search ads. Every action you ask customers to take should be looked at through a conversion-centric (which ultimately means “customer first”) lens.
Read on to learn how a conversion-focused preference center overhaul increased customer engagement for Ferguson Enterprises.
“We realized the importance of giving customers the reins to their own email experience, to retain them as active and engaged subscribers. Therefore, having a good functioning preference center was a must,” Ferguson email marketing strategist Villy Lammie said.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
