John, A premium natural nutrition company wanted to revive a list of 150,000 people that had gone cold. In the latest MarketingExperiments article – The Darth Vader Pizza Email – copywriter Xristopher Bland shares how he helped a list with an average 2% open rate get a 950% open rate increase. Read on for the five key email optimization principles along with a detailed look at two of the (very untraditional) emails Xristopher wrote. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |