John, Most email marketers are seeing an increase in mobile use from their customers and prospects. So they create mobile-first emails and practice other mobile-friendly email tactics. But sometimes, we have to step out of the silo and think holistically about the customer by, for example, launching a branded app. Learn how an on-demand private jet charter company developed a mobile app to improve cost transparency and drive a 488% increase in leads in this video replay from the Email & Mobile track at MarketingSherpa Summit. Watch now to learn how Senior Digital Marketing Manager Jonathan Levey used media partners’ email as a part of the app’s go-to-market strategy and realized an 11% conversion rate in click-to-app downloads. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |