MarketingSherpa Email Marketing

Listen to VP of Marketing Div Bhansali’s interview from MarketingSherpa Summit 2017.

How an Accounting Software Company Increased Newsletter Subscribers by 12%, Driving 40% of its Business from Email

AccountantsWorld is one of the leading publishers of content for accountants. It’s been publishing a daily newsletter for over 14 years, which has grown to 80,000 subscribers.

The problem Div Bhansali, VP of Marketing, and his team were facing was that the majority of their subscribers (accountants) thought AccountantsWorld was a publisher only; the accountants didn’t know that it sold cloud-based software.

So, the team set out to increase awareness of their product by utilizing the successful newsletter as a vessel. Watch the video to see how they increased sales by 8% and newsletter subscription by 12%.

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