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Email Marketing: How Monin boosted conversion rates by 20% with relevant email marketing automation | Gourmet flavored syrups brand Monin speaks to two distinct audiences — B2B buyers such as restaurants and cafes, and consumers who use the product in their homes. The email marketing team needed to collect data to segment these two groups and then form a strategy around how to most effectively engage with them.
Read about the segmented, relevant and successful campaigns they launched by utilizing data and segmentation for and within these two audiences. |
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MECLABS Guide for Optimizing Your Webpages and Better Serving Your Customers | | Get this newly released 22-page guide that details how to assess and improve your ads, emails and website funnels using three of MECLABS Institute’s 10 patented heuristics. You’ll learn: Top three common mistakes marketers make with their ads Five ways to increase your emails’ perceived value Five important questions to ask in order to understand motivation A detailed review of the five key steps to optimize campaigns | | |
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