Watch the Media Center interview with Andrea Shaikin, where she explains how Mr. Lube Canada used email and data to solve issues of customer retention and relationship management. View in browser
MarketingSherpa. Email Marketing. Case Studies and How-to Articles

How Mr. Lube Canada leveraged data to create a personalized customer experience
Customer retention and relationship management are the cornerstone of email marketing.

Watch Andrea Shaikin, former Director of Customer Experience, Mr. Lube Canada, in the MarketingSherpa Media Center discuss how her team identified data for the purpose of finding rich customer insights.
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