| ||||||||
| ||||||||
| John, Email is a vessel. And, for many successful email marketing programs, this vessel contains valuable content for its email subscribers. Creating that content is no easy task. “The challenge of content is you must be an expert – to people who are experts,” said Ginger Shimp, Marketing Director, SAP North America. In this free video replay of Shimp’s full MarketingSherpa Summit session – How SAP Mapped Buyer Journeys for 19 Industries to Build More than $23 Million of Marketing-generated Pipeline – she explains how her team created that compelling content. Watch now to learn how the team built a “digital chop shop” ranging from email to teleguides, identified work streams for creating the necessary assets from email to social media, and ultimately drove a 4.5% increase in email opens, over 9 million impressions and significant pipeline. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. If you have new budget for the new year and are looking to improve your own email skills, consider taking the Email Messaging Online Certification Course from MECLABS Institute (parent research organization of MarketingSherpa). | ||||||||
|
