A clear data strategy is a competitive differentiator. It positions you to deliver the best possible solution as your organization’s needs grow and evolve. With an intentional data strategy, we can better engage with the right audiences, predict trends and customer behaviors all while lowering risk for our business and making every marketing dollar count. Join this webinar where our experts will discuss how to bring valuable data into focus with a well-defined data strategy.

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Despite representing only a small piece of total U.S. digital ad spend, B2B digital advertising is thriving – even as the pandemic continues to hamper economic growth. eMarketer forecasts that U.S. B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion. 

Why we care. Over the past few years, B2B digital ad spend has “outstripped digital ad spending growth overall, with a CAGR from 2016 through 2019 of 24.7%, vs. 22.6% for all US digital advertising,” reported eMarketer. “But due to the pandemic and the unique conditions for B2B marketers who are rapidly shifting spending from in-person events, growth will reaccelerate this year by 22.6%.”

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This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?”

While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see another shutdown later this year impacting the economy and eCommerce in a similar way to March and April. On top of this, Prime Day has likely moved from Q3 to Q4, creating unprecedented crossover with the holiday buying season.

What does all of this mean for your eCommerce ad strategy? Pacvue offers key considerations (and strategic tips) for helping you prepare your ad strategies for the rest of 2020.

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Submit your best campaign to the 2020 Search Engine Land Awards today! This is your chance to showcase company achievements, attract new business, and boost team morale.

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Virus Alters Where People Open Their Wallets, Hinting at a Halting Recovery Despite eased restrictions, people – New York Times

Further delay to GDPR enforcement of 2018 Twitter breach – TechCrunch

Facebook restricts more than 10,000 QAnon and US militia groups – The Guardian

Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report – GlobeNewswire 

Former Uber Security Chief Charged With Concealing Hack – New York Times