| | | | John,
Understanding the customer journey, improving conversion rates, increasing customer retention. These were just a few challenges email marketers faced in 2017.
But, some of you were successful in tackling these challenges, and we shared those success stories and tips in the MarketingSherpa Email newsletter throughout the year.
With the year coming to a close, this week we share readers’ favorite content in the article Most Popular MarketingSherpa Email Articles and Case Studies of 2017.
Read on to learn the email marketing habits your customers are sick of seeing, five ideas to increase the perceived value of your emails, the argument (and results!) for sending your customers non-transactional emails and more.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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