[Email Sherpa] Humanizing your email program with Flint McGlaughlin

3 years ago


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Watch Flint McGlaughlin’s keynote address from MarketingSherpa Email Summit 2015 to learn how to humanize your emails and drive significant results.
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Email Summit 2015: Humanizing your email program with Flint McGlaughlin


In this session from MarketingSherpa Email Summit 2015, Flint McGlaughlin, Managing Director, MECLABS Institute, addresses the live audience during his keynote about humanizing our email programs and the "mental levers which will incite our audience into motion."
During this session McGlaughlin discusses:
The goal of a message
The goal of testing
How to identify the mental lever which will produce the highest stochastic response
Watch the full session to learn how to humanize your emails and drive significant results by speaking to your audience like they are real human beings.
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