[Email Sherpa] Lands' End improves triggered campaigns to increase email-driven revenue by 9%

3 years ago

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Learn how the marketers at Lands’ End were able to use triggered campaigns to drive email growth and increase customer loyalty.
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Email Marketing: Lands' End improves triggered campaigns to increase email-driven revenue by 9%

Prior to 2013, Lands' End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history and behavior.
Lands' End has since enhanced its email program with more targeted and automated campaigns. Learn how the marketers were able to not only drive incremental email growth, but increase customer loyalty as well.
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