[Email Sherpa] Live Email Optimization From MarketingSherpa Email Summit 2015

3 years ago


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Learn from live feedback given at MarketingSherpa Email Summit 2015 key principles to driving the most clarity in your email campaigns.
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Live Email Optimization From MarketingSherpa Email Summit 2015


"Say something to me clearly that I understand and that matters to me -- give me meaning. If you don’t give me meaning, then you haven't given me a message and if you don't give me a message, then I’m not going to respond," Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, said at MarketingSherpa Email Summit 2015.
The number one obstacle we face with our emails is not a lack of brilliant copywriting, the right graphics or an understanding of personalization. The real enemy of underperforming emails is confusion.
In this session from MarketingSherpa Email Summit 2015, Flint McGlaughlin gives live feedback on several emails submitted before the audience. Learn with the audience as he reviews transferable principles relating to better:
Headlines
Calls-to-action
Layouts
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