The peak season is coming, and it’s not going to be a quiet one. But we have a guide that’ll help get you prepared for it better this year.
Marketing leaders at some of the world’s best brands have shared their knowledge, and we’ve analyzed thousands of marketing messages to bring you this guide, “Prepping for the Peak: How to get ready for retail’s busiest season”.
In it, you’ll find:
- Concrete tips to stand out in the inbox this peak season (for instance, did you know 76% of shoppers say that convenience is their top priority when choosing a retailer?)
- Insights and trends into which emoji retailers are using and which ones you should try this peak season
- Insights from Gartner into why older shoppers are ready to get back into stores (turns out while 61% of Gen X and 73% of boomer shoppers prefer in-store shopping to online, only 57% of Gen Z and 51% of millennials prefer in-store)
- How you can gain extra revenue by optimizing your marketing language during the peak season
