Good morning, marketers, if you’re reading this then the A/B test worked!
We recently sat down with email experts April Mullen of Women in Email and Michael Barber, founder of Barber & Hewitt, to talk about how the pandemic has caused a pivot back to that most wonderful and effective of marketing channels: email.
Both experts spoke about the channel’s resurgence, and even Litmus’s latest report on the State of Email Marketing found 78% of marketing execs calling email vital to company success, a 7% jump.
But Mullen and Barber reminded us that this refocus on email comes at a time when there are many advancements and emerging concerns that need attention. Are you up to speed on deliverability tactics as inboxes become more managed platforms? Are you considering BIMI for your brand? And what about dark mode? Does your newsletter adapt to a dark-mode UX?
Get their tips and check out their MarTech Live chat here.
Henry Powderly
VP, Content