Privacy as a competitive advantage -

Hi John,

Shifting consumer attitudes and new regulations have raised the stakes on data protection. Today, privacy is more than a compliance concern—it’s a key opportunity for differentiation.

We invite you to download a complimentary copy of our analyst report, “Privacy as a Competitive Advantage: 4 Case Studies on How Tech Is Building Consumer Trust.” Let us help you understand why this is especially true for emerging tech platforms and applications that rely on users’ trust to grow. In this report, you’ll learn:

• How to develop a privacy strategy to fuel adoption, growth, and increase market share
  
• Why breaches of trust can open opportunities for competitors
  
• About case studies examining the data practices and privacy stances of Amazon’s Alexa, Apple, WhatsApp, and Facebook’s Reality Labs
  

Receive my copy. This eMarketer Report is presented by Adtaxi.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who may be interested in privacy trends. Thank you!