What marketers need to know to succeed this year -

Hi John,

With 3.5 trillion text messages sent by brands and enterprises worldwide in 2020, SMS messaging is one of the fastest-growing tools in a marketer’s arsenal.

But it also comes with its own set of challenges, like tight federal regulations and high unsubscribe rates.

We invite you to download a complimentary copy of our analyst report, "SMS Marketing 2021: How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint." In this report, you’ll learn how marketers should prepare and properly execute an SMS marketing strategy, including:

• The business applications of SMS messaging
  
• Pros and cons of SMS marketing, including its relationship to email marketing and live chat
  
• Best practices and what’s next for SMS marketing
  
• Plus, valuable key takeaways for advertisers
  

Receive my copy. This eMarketer Report is presented by mGage.

Sincerely,
eMarketer Editors

PS: Please forward this email to colleagues and peers who may be interested in this topic. Thank you!