Results are in - What’s causing your tech to fail -

Hi John,

Only 29% of senior executives worldwide believe that they have a mature data strategy, according to MIT Technology Review.

Let’s find out how siloed data, along with other growing challenges like regulations, Big Tech practices, and customer experience (CX) shifts keep brands from making the most of their marketing technology (martech) investments.

Join me for a live Tech-Talk Webinar, and together we will learn:

• Best practices to gain control of your customer data, including how to identify ideal customers, predict their needs, and measure success
• How to judge existing martech before investing in new tech by looking at data access, integration, and business and IT team goals
• Plus! A road map to help you zero in on where to focus your CX tech investments

Register here for “Take Command of Your Customer Data: A Framework for Success.” This webinar will take place on Wednesday, February 22 at 2pm ET / 11am PT. See you then!

This Tech-Talk Webinar is sponsored content by Merkle.

Sincerely,
Henry Powderly
Vice President, Content
Insider Intelligence

P.S. Please forward this invite to your colleagues!

Interested in sponsoring a webinar? Email advertising@emarketer.com