Happy Friday!

According to Redpoint Global’s Chief Marketing and Strategy Officer, John Nash, increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only meet expectations but exceed them.

“A seamless digital experience becomes even more important amid the seismic change in consumer behaviors, with the physical in-store experience being overtaken by a digital-first mentality,” says John.

Also, Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you think.

He writes: Think through the entire process and unify the front and back office to succeed with subscriptions.

Benchmarking Survey 2020

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