Happy Friday!

Today we have our chat with Realeyes’ VP of Marketing & Growth, Max Kalehoff, about how AI-driven emotion measurement is helping advertisers and brands predict user response to content.

Max expands on Realeyes’ recent analysis on the ‘share of smiles’ or happiness that consumers have as they watch video, which found a 32% decrease in smiles as a result of COVID-19.

Also Jason Roussos, VP of Strategy at Adlucent, shows how to weather the recession, marketers should: evaluate marketing spend; invest in social; optimize mobile; take advantage of OTT; and understand attribution.

He writes: While consumers are at home during the coronavirus pandemic, social, mobile and OTT usage have increased; advertisers should invest in these channels as a result.