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As Smiley marks its 50-year milestone, the meta-conversation percolating at HQ has been about the next 50 years of game-changing, purposeful action as a brand.
 
 
 
Emotional Intelligence, Smiley,
and the Next Industry Game-Changer   
As Smiley marks its 50-year milestone, the meta-conversation percolating at HQ has been about the next 50 years of game-changing, purposeful action as a brand. The strategy’s main thrust involves leveraging Smiley’s unique links to the worldwide trend for nurturing Emotional Intelligence. 
EQ measures a person’s ability to...  
  • Be aware of and manage one’s emotions in a healthy way.
  • Handle relationships judiciously and empathetically. 
EQ is not a new thing for Smiley – it’s integral to who we are as a brand. Having pioneered the publishing of the Smiley dictionary in 1997, leading to the birth of emojis, Smiley has been at the forefront of the cultural revolution in universal communication and how we express feelings without words. 
 
 
Today, Smiley combines the collective knowledge of its enviable network of experts with a robust global network of licensing relationships to create products and experiences that make it easier for children to understand emotions.

Through EQ collaboration, partners can make a difference; helping to upskill children with vital life tools to manage their emotions and look after their well-being.

The basic building blocks of EQ can be applied to a range of products using Smiley’s comprehensive library of emoticons through apparel, publishing, gifts, back-to-school products, developmental toys, collectibles, apps and games, loyalty programs and promotions that aid children's emotional understanding.  
 
 
 
The basic components of EQ 
  • Self-Awareness: Identify your emotions.
  • Self-Management: Respond to your emotions.
  • Social-Awareness: Empathetic understanding of others.
  • Relationship Management: Respond to others constructively. 
 For further details please contact: sales@smiley.com 
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