It’s already been an incredibly discombobulating year for marketers (for everyone!) and the U.S. presidential election has somewhat predictably wrought more heat than light. But the day job must continue amid the racket and once again, marketers are facing questions from the c-suite about how they should be reacting now. Writing in a recent note to clients, Pivotal research analyst Michael Levine said that leading up to the election, some marketers embarked on a “decision-tree” like planning approach. The aim is to ensure they are not caught off guard as they were in June following the aftermath of George Floyd’s killing. Read more below.

• For Digiday+ members, in a highly polarized environment, marketers face a fragmented media landscape and the call to encourage good behavior from platforms and publishers.
• Advertisers largely continue to see YouTube as a cross-channel digital video platform, but its CTV inventory is gaining interest.
• As publishers begin making plans for 2021 and looking for ways to slim down their sales organizations, many are looking to give more responsibility to their sales teams’ account managers.
• Also for Digiday+ members, with on-going issues with Facebook's Ads Manager, some buyers are changing their behavior to manage for uncertainty.
• The event is part of the beauty behemoth’s recruitment strategy — hundreds of L'oreal employees have been recruited via Brandstorm.