| | | | | Digital | | November 3, 2020 | By Lucinda Southern |
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| Nielsen Is the Latest Company to Join The Trade Desk's Cookie-less Unified ID 2.0 | |
| | Hi there, Lucinda Southern, Adweek media editor, here. Hope you’re managing to keep it together through this wild and woolly week. In ad-tech news, you’ll be aware the ad industry is falling over itself trying to find alternatives to targeting people online in a user privacy-centric way, while the third-party cookie slowly fades into the ether. One solution picking up some steam from independent demand-side platform The Trade Desk is its Unified ID 2.0. Now, measurement firm Nielsen has joined LiveRamp and Criteo (announced last week) as a collaborator on the open-source solution for the open web. Will this be the prevailing solution? The jury is still out. But we have a way to go before third-party cookies are truly toast, and that means more debate between vendors and consortiums on their preferred solutions. Read the full story on Nielsen's decision here.
In other news: One quick note, please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. That's all for now! Good luck this week. Lucinda | | | |
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| | Adweek Promos and Events | The NFL, NBA, NHL, MLB and More on the Future of Sports | |
| | In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for the MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. Register now and join the movement. | |
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| | Featured Jobs | Wray Ward Charlotte, North Carolina | Singleton Foundation Burbank, California | MassiveMusic NY/LA, New York | Volta Charging New York, New York | Jim Adler & Associates Houston, Texas | | |
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