Most accessed by Digiday+ members

Digiday Media Research: A comprehensive guide to third-party cookie alternatives
Digiday has created this guide to provide an overview of the possible responses publishers might take to the end of third-party cookies.

Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it
Buyers say CTV is in shambles, with demand-side platforms selling the same inventory, fraud and an inability to control ad placement

Future of TV Briefing: How addressable TV is advancing into the main linear TV market
The Future of TV Briefing: Networks and ad buyers are developing the infrastructure for targeted ads to become the norm on traditional TV.

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