It’s a delicate balance, but managing it right can give conversions a lift -

Hi John,

Without proper data synchronization, marketing teams can miss opportunities to engage customers at different stages in the buying process.

Only 1 in 5 (19%) of US B2B professionals believe there is alignment in technology and data across their teams, according to an April 2022 survey conducted by Insightly and Ascend2.

Join our upcoming webinar, “The Marketer’s Dilemma: Navigating the Shifting Landscape of Brand and Demand,” to learn:

• Practical strategies to ensure your content draws attention and creates a lasting impact on your target audience
• How leading brands have successfully combined brand-building and demand generation strategies
• Tips for budgeting across teams to improve campaigns and increase ROI

Please reserve your seat to join me Friday, October 27 at 2pm ET / 11am PT.

Sincerely,
Marissa Coslov
Vice President
Insider Intelligence

This Tech-Talk Webinar is sponsored content by Digitalzone. I look forward to hosting this webinar and fielding your questions to our expert guest. See you soon!

P.S. Please forward this invite to colleagues who are interested in demand generation strategies.

Interested in sponsoring a webinar? Email advertising@emarketer.com