DAILY SCOOP

Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.

LEADERSHIP COMMUNICATIONS

3 leadership lessons comms pros should take from an extraordinary year

What are your biggest takeaways from the many crises of 2020? Two executive coaches share the top lessons they have gleaned from their work with leaders at companies large and small.

RESEARCH

How to engage Gen Z during Pride Month and beyond

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly.

WINNING CAMPAIGNS

The Home Depot Foundation celebrates 9 years of ‘Celebration of Service’ with Operation Surprise

The company offered veterans life-changing moments, earning first place in the Community Relations Campaign category of Ragan’s PR Daily Awards.

RAGAN AWARDS

Don't miss next Friday's PR Daily Awards entry deadline

Enter your communications campaigns, events (live or virtual), publications, people and teams by Friday, June 18.

THE BUSINESS MIND

3 ways PR pros can build their business acumen

To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started.

DAILY SCOOP

Fisher-Price recalls products after infant deaths, TikTok tips for communicators, and Royal Caribbean eliminates vaccination requirements

Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.

PR INDUSTRY

6 keys to seamless virtual onboarding

Kroger takes a stand on DE&I, and more than 6,000 associates tune in live

Civil unrest after the George Floyd death motivated ‘America’s grocer’ to take active steps to support its employees and the communities it serves.

DAILY SCOOP

Walmart gives employees smartphones, younger Americans want mobile-first content and United Airlines announces supersonic jet investment

Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.

MARKETING

How behavioral science can guide your B2B marketing

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.

WRITING & EDITING

What are your language pet peeves?

Here are some phrases that drive communicators up the wall.

LESSONS IN LEADERSHIP

2 essential blessings the best leaders can give

The Plank Center’s Bruce Berger reflects on an lesson learned from Betsy Plank on the importance of service and empathy for PR leaders and mentors.

DAILY SCOOP

Amazon says it won’t test employees for marijuana, younger Americans identify as LGBT+, and the FTC cracks down on automatic subscriptions

Also: Budweiser buys a round for vaccinated Americans, Twitter unveils a weather subscription service, and AMC launches an investor benefits program.