As marketers adapt to profound trendsâthe arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issuesâthe right technology stack is essential to great marketing.
Snowflake analyzed what its customers use most often to enhance marketing data analytics and more accurately measure performance and ROI.
The Modern Marketing Data Stack 2023 identifies leaders and âones to watchâ across the 10 capabilities that compose todayâs marketing data stack, and addresses the strategic imperatives that affect how they unify, analyze, and activate data to help boost revenue.