Strengthening your app monetization super powers
Sponsored by: VentureBeat
Studies show that only 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?
Ideally, one would customize app strategy according to type of user. Better still, there would be a strategy for each customer. Unfortunately, this isn't a scalable solution to monetization.
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Want more marketing insights? Watch the recent marketing VB Live event, “Launching FTW: Acquiring high-value players for your game," sponsored by Google.