Digital experience platform Episerver announced today that it is rebranding under the name of one its recent acquisitions, Optimizely. Experimentation and delivery platform Optimizely was one of three major acquisitions by Episerver in 2019 and 2020.

Also today, Optimizely announced the launch of Optimization-as-a-Service (OaaS) which will integrate with Episerver’s product and content recommendation tools to offer a unified targeting, testing and recommendation solution.

We asked Episerver CMO Kirsten Allegri Williams about the thinking behind the change. “A lot of research went into the name change,” she said. “And while there are strengths associated with the Episerver brand, the opportunities tied to the Optimizely name allow us to modernize our purpose and product positioning aligned with the company’s growth objectives.”

Read more here.

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Continuing its commitment to taking tangible action to combat racial injustice, HubSpot this week announced the establishment of a Black Advisory Board. The Board will provide advice on diversity andinclusion, including ways to improve the HubSpot experience for Black job candidates, employees, customers, and partners.

This follows on CEO Brian Halligan’s public support for Black Lives Matter, a partnership to establish a Center for Digital Business at HBCU Howard University, and a pledge of $20 million to social impact investing.

Why we care. A lot of technology and marketing technology vendors are saying the right things about diversity and inclusion. Some are taking action. HubSpot is setting the pace.

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Tuesday’s article on whether absolutely any technology used by a marketer to do their job counts as martech sparked renewed discussion on social media. “(I)nteresting thoughts on the scope of MarTech, Marketing Ops…and to some degree, Revenue Ops. The lines between general products used by marketers vs those used ‘only by’ marketers vs those used by other parts of the GTM functions is blurring, not to mention IT,” said RevOps specialist Michael Hartmann. Jasmine Ojbro, inbound marketer at BabelQuest had an important takeaway: “It makes me wonder about that map over MarTech that’s released every year that seems to grow exponentially bigger – probably a lot of tech gets thrown in there when it’s not so clear cut.”

Meanwhile, Mauricio Belmonte, account executive at Hootsuite, inadvertently coined the perfect term for all that stuff marketers use that isn’t really martech: “We indeed need the most possible connected tech stack, no matter if it is martech, adtech, salestech or whatevertech.”

Read the original article.

“Building an organization that’s representative of the world we live in is critical to our success as a company.” Celeste Narganes, Director of Diversity, Inclusion, and Belonging, HubSpot.