Ericsson’s marketing director on ‘digital centers of excellence’ Sabrina Rodriguez discusses winning buy-in, using data, and investing in your people to build a bulletproof 'digital center of excellence'
ClickZ Daily: February 22, 2022 |
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| Good morning! Digital centers of excellence are crucial for almost every brand that is focused on accelerating its digital marketing capabilities to fuel long-term business growth. In our recent interview, we spoke with Sabrina Rodriguez, who is a digital transformation champion and global head of digital marketing at Ericsson. “In its essence, centers of excellence are all about people – from recruiting and connecting to upskilling and empowering.”, Sabrina said. Dive in for her exclusive advice on building a ‘digital center of excellence’. |
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Collaboration Elizabeth Roscoe |
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Content & Experience Elizabeth Roscoe Read more |
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| B2C Kamaljeet Kalsi When too much technology is your road blocker, how do you tackle marketing transformation? Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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