Ericsson’s Sabrina Rodriguez on digital centers of excellence Why it’s important from a people perspective
ClickZ Daily: January 11, 2022 |
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| Good morning! A digital center of excellence is in essence, all about people. And while there are numerous ways of designing these centers depending on the company’s needs, level of digital maturity, available resources, and budgeting – one common mission is the need to accelerate digital marketing capabilities to fuel long-term business growth. Sabrina Rodriguez, Ericsson’s global head of digital marketing discusses how to gain company buy-in, data’s role in better-informed decisions, the biggest challenges, and why investing in people is so critical. |
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Collaboration Elizabeth Roscoe |
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Digital Leaders Nicola Mendelsohn CBE Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read more |
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| Digital Advertising Abhishek Shrivastava How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read more |
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| | | Digital Marketing Michael Collins How you can balance business as (un)usual like a true leader Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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