Excel + AI: a new era of commercial real estate business intelligence Are you still just "using" Excel—or are you unlocking its full potential with AI? Excel isn't going anywhere, but it is evolving. Coldwell Banker Commercial helps us examine how real estate pros can start using AI with Excel. Explore how real estate teams are combining tried-and-true tools with AI to sharpen strategy, streamline deals and stay competitive in a data-driven market. Full Story: National Association of REALTORS®/iOi blog (7/2)
Don't Lose Listings Due to Pricing Conversations With 30% of listings taking price reductions, mastering those conversations is a must-have skill. So... How do you navigate price reductions while keeping sellers happy with your efforts? This comprehensive guide includes word-for-word scripts, systematic documentation methods, and psychology-based techniques. Download the guide now.
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Best Practices in Sales & Marketing
Essential advice for historic home owners Historic homes offer one-of-a-kind charm, but they also come with unique responsibilities for owners. Share NAR's latest consumer guide with your clients considering historic homes so they understand what's involved when it comes to inspections, renovations, insurance and more. Get all the guides, also available in Spanish, at facts.realtor.
REALTOR® vs. real estate agent: Why the difference matters The term REALTOR® is not synonymous with "real estate agent." A REALTOR® is a professional who is a member of the National Association of REALTORS®, signifying a commitment to training, ethics, accountability and service, says Long Island Board of REALTORS® CEO Doreen Spagnuolo. Full Story: Inman News (free content) (7/9)
Report: Investors buy larger share of homes Investors accounted for nearly 27% of US home purchases in the first quarter of the year, the highest level in at least five years, according to BatchData. This increase reflects a slowdown in the housing market, as elevated prices and mortgage rates have kept some traditional buyers on the sidelines. BatchData reports that mom-and-pop investors account for the vast majority of investor-owned properties, while institutional investors with 1,000 or more homes account for just 2.2%. Full Story: The Associated Press (7/8)
Designer creates Montauk dream house with eclectic style Interior designer Nina Freudenberger has transformed a contemporary home on Lake Montauk, N.Y., into a vibrant summer retreat, combining eclectic furnishings with beachy vibes. The residence, featuring five bedrooms and eight bathrooms, boasts a spacious lawn that extends to the water's edge, providing ample space for her family to enjoy outdoor activities. Freudenberger's design incorporates bespoke millwork and vintage furniture, reflecting the authentic charm of Montauk's maritime and artistic heritage. Full Story: Architectural Digest magazine (7/7)
Cultural intelligence is key as AI emotional IQ grows As AI becomes more emotionally intelligent, marketers must focus on cultural intelligence to stay relevant, writes The Community's Angel Bellon. Cultural nuances drive consumer behavior, Bellon writes, so marketers should treat cultural intelligence as a discipline, define their brand's cultural positioning and develop strategies to respond to viral moments. Full Story: Ad Age (link gifted) (7/8)
As leadership roles become more demanding, leaders must maintain strong mental fitness to handle pressure, make clear decisions, and avoid negative effects like emotional volatility and poor team dynamics. Cultivating mental fitness, much like elite athletes, gives leaders a competitive advantage and helps sustain peak performance under stress, writes psychiatrist Brook Choulet. Full Story: Psychology Today (7/8)
Fair & Equitable Housing
Massachusetts Habitat for Humanity project breaks ground Central Berkshire Habitat for Humanity has broken ground on the Prosperity Way affordable housing project in Housatonic, Mass., after seven years of planning. The project will feature 20 single-family homes, including two ranch-style homes and 18 two-story colonials, on a 7.25-acre site. Full Story: The Berkshire Edge (Great Barrington, Mass.) (7/8)
Legislation & Regulation
Landmark tax reform brings major wins for real estate Sweeping tax reform signed into law on July 4 includes significant wins for the real estate professionals, consumers and the economy, including permanent extension of current individual tax rates, permanent qualified business income deduction (Section 199A), quadrupling of the state and local tax (SALT) deduction cap for five years, permanent extension of the mortgage interest deduction and strengthening of the opportunity zone program. Full Story: REALTOR® Magazine (7/7)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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