Dear John,

It's time for university administrators to rethink public-private partnerships. If you hear the term and think "dining services" or "bookstore," you're not wrong. But you'd be overlooking a range of other services that colleges increasingly eye as ripe for partnership with outside parties. Among them: managing online programs, predictive-analytics systems, skills training and boot camps, and even career counseling.

If your institution is pursuing a partnership deal, you will need administrators to both understand and support these complex arrangements. Get everyone up to speed with The Chronicle's issue brief, The Outsourced University. This essential resource offers the background and approaches you need to consider whether a public-private partnership is the right fit for your institution.

Get your copy and learn how to:

• Assess the need for a P3 arrangement on your campus
• Evaluate the campus-services opportunities for a P3
• Research and select partners for your project needs
• Model your partnership on institutions that have successfully implemented these arrangements

As outsourcing continues to spread, ensure your institution is approaching potential P3 deals with the proper context and strategies in place.

Sincerely,

Amy Long
Associate Publisher
The Chronicle of Higher Education
1255 Twenty-Third St., N.W.
Washington, D.C. 20037

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