Essential parts of persuasive op-eds; Gaffes that haunt PR pros; Tips for optimizing for voice search; The secret to kicking your overservicing habit; and more
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Which mistakes have public relations practitioners tossing and turning at night? One industry veteran shares the gaffes that every communicator should strive to avoid.
With Siri, Alexa and other mechanized listeners helping consumers find everything from pizza to piñatas, marketers must tailor their online presences with an eye—and ear—to that trend.
Making your agency turn a profit requires knowing what you are good at, and what jobs you should send to someone else. Here’s how to know when to say “no.”
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. Here’s how this approach can help you achieve your most ambitious goals.
The Twitter handle for the U.S. military branch asked soldiers and veterans to share how their service had affected them. The responses included stories of pain, struggle and sacrifice.
Blogs connect your community hospital with the online health care community. You need to establish a plan and a niche to expand your hospital’s presence on the Web.
You won’t always agree with pivotal decisions at your organization, but how you react to disagreements can either promote or undermine future collaboration.
You write on behalf of a brand—but you think like a journalist. Tell us how you’ve developed engaging content. Enter PR Daily’s 2019 Content Marketing Awards by June 12 to save $50.
