As the number of tasks brand managers are expected to tackle continues to grow, this guide shares essential techniques these nimble communications practitioners must master.
The company faces recrimination after a failure to label potential allergens in a baguette led to the death of a U.K. girl. Executives at the chain have promised to improve its labeling.
Don’t for a moment think you can roll out a snazzy new logo and be done. It requires a holistic approach, so before you address the ‘what’ and the ‘how,’ make sure you understand the ‘why.’
The burger chain announced it would make the changes to its burger offerings as part of its larger effort to offer healthier food options. The move got a mixed reception on social media.
Locking information within departments diminishes staff trust and impedes progress for your organization. Try this exchange program to forge bonds and unfetter innovative minds.
Self-serving tomes with tons of backlinks to your agency won’t cut it, and evergreen copy often lands on the back burner. Try these techniques to make a splash. Oh, and keep it concise.
Visual design, audience perception and what differentiates you from competitors are all parts of a thriving brand strategy. This guide offers insights to make your efforts soar.
