This week we released the program for the 2025 Destination Australia conference, to be held in Sydney / Warrane on 19 March at the ICC Sydney. We have a great line up of speakers and I look forward to seeing those who are attending there. For more information and to register see below.
Also this week, preferencing opened for buyers and sellers attending the 45th edition of the Australian Tourism Exchange (ATE25) in Brisbane / Meanjin. Preferencing is the first step in the appointment scheduling process, allowing buyers and sellers to highlight the organisations they are most interested in meeting with during ATE25. Delegates have until 7 March 2025 to submit their preferences.
Last week, coinciding with AIME in Melbourne / Narrm, our Minister for Trade and Tourism, Senator the Hon Don Farrell announced Tourism Australia’s Business Event Bid Fund program has now secured more than $1 billion worth of new international business events for Australia. This economic value is from 164 event wins for Australia via the Bid Fund. Our Business Events Bid Fund Program is an important way for Australia to remain competitive during the bidding stage and has been incredibly successful since its inception in 2018. Read more about our presence at AIME below.
Last week the Australian Bureau of Statistics released the latest arrivals numbers, which show we welcomed almost 950,000 international visitors in December last year, an increase of almost 8% on the same time in 2023. The arrivals numbers wrap up the 2024 calendar year, where we experienced a steady increase in the number of visitors, and we expect that trend will continue in 2025. New Zealand remained the largest source market for visitors in December, followed by the UK and the USA.
Phillipa Harrison