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1 February 2023
TOURISM AUSTRALIA UPDATE

Kung Hei Fat Choi! I wish you all the best this Lunar New Year, the year of the Rabbit. As I mentioned last week, at Tourism Australia we are winding up the full breadth of our activities to welcome back travellers from China. Whilst we expect it to take some time for numbers to bounce back to 2019 levels, last week’s announcement by many of China’s major airlines that they are re-establishing their routes to Australia is very welcome news. The return of airline seat capacity will be key to recovery, something which may be spurred along by today’s news around a significant increase in Chinese students coming back to Australia.

I would like to offer my congratulations to members of our industry who were included on the Australia Day Honours list for 2023. The late Stephen Gregg AM for his significant service to the Queensland tourism industry. Also honoured were George Booth OAM, Helen Edwards AM, and Wendy Cutting OAM. The events industry was well represented with Gregory Hood OAM, Gregory Bowman OAM and Anthony Bastic AM recognised.

You may have seen, the Best Australian Beaches 2023 were announced over the weekend. The list is pulled together by beach expert and Friend of Australia, Brad Farmer AM, who has spent over four decades researching and visiting Australia’s beaches. Find out more about this below.

Phillipa Harrison

Tourism Australia ACTIVITY
Destination Australia Conference 2023 speakers
Tourism Australia has released details outlining a few of the great speakers locked in for the upcoming Destination Australia Conference. Further speakers and the full program will be released in the coming weeks. If you haven’t registered already to come along and join industry leaders and topic experts as we share evolving trends, talk about key areas of focus, and of course have some fun! Find out more here.
Asia Mega Famil Showcase
Tourism Australia is hosting the Business Events Australia Asia Mega Famil Showcase in April 2023 with host city partner BESydney. The program will include three days in the host city of Sydney/Warrane, where international planners from India, Singapore, Malaysia, Indonesia, China, Taiwan, Hong Kong, Japan and Korea will have the opportunity to meet with Australian convention bureaux during a half day business session and enjoy a destination showcase. The buyers and media will also experience another Australian destination via either a pre or post famil.
Australia voted Best Destination in Asia/Pacific by US Travel Advisors 
Australia was selected as the Best Destination in the Asia-Pacific region at Travel Weekly's 20th annual Readers' Choice Awards last month in New York City. The honour was awarded after an open ballot nomination and two rounds of voting by Travel Weekly readers, who include travel advisors, industry executives and CEOs of the world's largest travel companies. Winners in other categories included airlines, hotels, tour operators, and cruise lines, all representing the best of the best in travel. 
December and January Hot List released
Tourism Australia has released its latest travel 'Hot List' for December 2022 and January 2023, available now on its corporate website. The guide to the latest news and tourism offerings across the country is updated monthly. The 'Hot List' contains a wrap-up of new places to stay and experiences to enjoy around Australia. Check it out here.
Register for Tourism Australia’s Industry Webinar
Tourism Australia’s first Industry Webinar for 2023 will be held on Friday 24 February at 11am AEDT. Along with an update from Tourism Australia’s Managing Director, Phillipa Harrison, Tourism Australia’s Executive General Manager, Strategy and Research, Rob Dougan will give an update on what the future traveller looks like, and we will hear from Susan Wheeldon, Airbnb’s Country Manager for Australia and New Zealand. Register to attend the webinar here.
TOURISM INDUSTRY NEWS
Resource kit available for businesses to assess and improve accessibility
Queensland’s Year of Accessible Tourism has celebrated its launch by releasing a toolkit for tourism and events businesses. The resources will help businesses welcome travellers of all abilities and with a range of needs to participate in Queensland’s incredible tourism experiences. Find out more here.
Applications open Disability Employment - Tourism Local Navigators Pilot
Applications are open to Employment support services to provide Tourism Local Navigator services under the Disability Employment - Tourism Local Navigators Pilot. Tourism operators in eligible locations can apply for the pilot which aims to help reduce barriers for small and medium-sized tourism businesses to hire, retain and promote people with disability. Find out more and apply here.
AUSTRALIAN STORIES
Poh Ling-Yeow to host pop-up dining experience at QT Melbourne
From tomorrow, beloved Australian chef and the MasterChef alum Poh Ling Yeow is set to open her first brick-and-mortar restaurant experience at QT Melbourne. Open until May 2023, Poh will be taking over QT Melbourne's former Cake Shop, to create an in-residence three-month pop-up dining experience called The Singleton's Delicious Discoveries. Here, a literal train conveyer will deliver eight sweet, savory and surprising dishes, paired with The Singleton whisky and create-your-own interactive cocktails.
Kangaroo Island beach named the Best in Australia for 2023
A South Australian icon has claimed the coveted ‘Best Australian Beach’ title, with Stokes Bay on Kangaroo Island the winner for 2023. Located on Kangaroo Island’s north coast, Stokes Bay is family friendly and features a tidal swimming pool perfect for wading and snorkelling. Curated by beach expert and Friend of Australia Brad Farmer AM for Tourism Australia, the list’s top five includes Boomerang Beach in the NSW Mid North Coast, Rainbow Beach in Queensland, Apollo Bay on the Great Ocean Road, Victoria, Bruny Island’s Adventure Bay. Download the full list here.
Human Kind is Australia’s most thought-provoking festival

Taking place at Sydney/Warrane’s iconic Luna Park from 16 to 18 March, Human Kind 2023 is a new immersive festival that will feature an awe-inspiringly diverse range of activities and events designed to foster meaningful connections and encourage guests to dream their biggest dreams and help reshae our future. Human Kind 2023 will feature talks from over 50 world-class speakers, such as ‘Iceman’ Wim Hof, Ronni Kahn AO, founder of OzHarvest, alongside music showcases from the likes of Guy Sebastian and Reggie Watts.

Ten Minutes By Tractor joins Ultimate Winery Experiences Australia
Ultimate Winery Experiences Australia has added Mornington Peninsula’s Ten Minutes by Tractor to its esteemed list of collective members. As part of the announcement, guests can now book into the Ten Minutes by Tractor Terroir Masterclass and be taken on an in-depth exploration of each of the operator’s three unique vineyard sites. Buoyed by individual characteristics each winery showcases the region’s famed cool climate wines alongside delicious local, seasonal produce.
NEWS IN BRIEF
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