| | | | | | | |  | | TOURISM AUSTRALIA UPDATE | | On Monday we launched a special instalment of our global ‘Come and Say G’day’ campaign, which will feature in key international tourism markets participating in the FIFA Women’s World Cup 2023™, including the United Kingdom, the United States, Canada, Germany, Japan and South Korea. With the global spotlight on Australia for the month-long tournament, and more than a billion people around the world tuning in to watch, this event presents an enormous opportunity to capitalise on a moment in time when the world's eyes are upon our country. The campaign showcases the unique breadth and depth of destinations Australia has to offer, and in doing so encourages football fans (who are also often the high yielding travellers we target) to shift from dreaming about a holiday down under, to booking and visiting once the World Cup action has finished. Not only will we be promoting Australia, we are also proud to be showcasing women’s sport, and the countless role models involved in football that young women and men look up to. To that end, we are lucky enough to be joined in our TV ad, by the girls' squad from Queensland Indigenous Football, who can be seen kicking a ball on a Gold Coast beach, and inviting the world to ‘Come and Say G’day’. Watch the videohere. Phillipa Harrison | |
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| | | Tourism Australia ACTIVITY |
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| |  | | ATE23 Certified Carbon Neutral and Survey results | | The results are in from the post-event survey from the 43rd edition of the Australian Tourism Exchange (ATE) on the Gold Coast. The survey found 100% of buyers and sellers who took part were satisfied with ATE23 and 98% of buyers rated their return on investment as either good, very good or excellent. Importantly for the Australian tourism industry 100% of buyers feel more capable of selling Australia after attending ATE23 and 99% of buyers expect to sell more Australia business as a result. ATE23 on the Gold Coast was delivered by Tourism Australia in partnership with Tourism and Events Queensland, and with support from Destination Gold Coast. More than 2,500 delegates took part, including over 1,200 sellers and 600 buyers from 32 countries. The four day program brought together tourism businesses, wholesalers and retailers from around the world for more than 50,000 business appointments, as well as networking events. ATE23 has also been officially certified as carbon neutral by Climate Active. As part of Tourism Australia’s commitment to its sustainability objectives, ATE23 was assessed and audited to ensure all steps were taken to reduce its carbon footprint and offset emissions. Climate Active is a partnership between the Australian Government and Australian businesses to drive voluntary climate action. This certification means action was taken at the event to reduce and offset as much carbon from the atmosphere the event put into it. This marks the move by Tourism Australia to strive for carbon neutrality for its full calendar of events. ATE24 will return to Melbourne/Narrm at the Melbourne Convention and Exhibition Centre next year. The event will be held from Sunday, 19 May 2024 to Thursday, 23 May 2024. |
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| | |  | | Tourism Australia hosts Luxury Aspire Escape | | Tourism Australia recently partnered with luxury United Kingdom trade publication Aspire, to host a 2-day Aspire Escape at Hampton Court near London. The event showcased Australian luxury products to a carefully selected group of UK agents who met with State Tourism Organisation representatives and Australian luxury accommodation, touring and cruise representatives. Wine tasting was provided courtesy of Wine Australia featuring wines from Ultimate Winery Experiences of Australia. Guests also took part in a yoga class and a Thames cruise. |
|  | | Farewell Brent Anderson | | This month we farewell a long serving member of the Tourism Australia (TA) team who is leaving after 28 years. Brent Anderson, Regional General Manager South-South East Asia based in Singapore, will be departing this month having made a stellar contribution to the organisation and Australian tourism. Brent joined TA, then known as the Australian Tourism Commission (ATC) in the late 1990s in the Trade area and not long after was appointed to the role of Business Development Manager within the international team. In 2005, Brent moved to TA’s Singapore office to manage this key market where his passion and enthusiasm for promoting Australian tourism saw his remit expand to include the South East Asia Region, which has gone from strength to strength in this time. Brent, thank you for your enormous contribution and we wish you all the very best. |
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| | |  | | Tourism Australia’s Aboriginal and Torres Strait Islander Reference Guide | | Tourism Australia has updated its Aboriginal and Torres Strait Islander Reference Guide. The guide aims to provide easily accessible and informative resources for learning and writing about Australia’s Indigenous cultures and tourism experiences. Download the guide here. |
|  | | Register for Tourism Australia’s Industry Webinar | | Tourism Australia’s monthly industry webinar will take place on Friday, 28 July at 11am AEST. Along with an update from Tourism Australia’s MD Phillipa Harrison, the webinar will feature industry guests Michael Johnson, CEO, Accommodation Australia and Sarah Clark, CEO, Tourism Tasmania. Register to attend here. |
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| | | | |  | | Round two South Australia Experience Nature Tourism Fund applications open this month | | Applications for the next round of the South Australian Tourism Commission’s Experience Nature Tourism Fund (ENTF) opens from 31 July 2023. Grants will be available from $10,000 to $50,000 for new and improved nature-based tourism products and experiences in or near a national park, reserve, wilderness protection area or marine park. Designed to showcase the state’s natural landscapes and help attract domestic and international visitors, the fund has already created new world-class tourism products and experiences this year. Find out more here. |
|  | | Capacity building workshops released by Regeneration Projects | | Regeneration Projects have released a series of online capacity building workshops. The workshops include ‘Business for Country Workshop’ which provides information on how to go beyond ‘tick box’ engagement with First Nations community leaders. Also available is ‘Tourism with Purpose’ which give professionals working in different sectors the opportunity to learn from successful regenerative tourism examples and ‘Business with Nature’ which works on putting Nature at the heart of decision-making and supporting frontline workers to do their work, from the field to policy forum. |
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| | |  | | ABS Arrivals May 2023 | | The international arrivals figures for May, released last week by the Australian Bureau of Statistics, show Australia is back to 77 per cent compared to the same month in 2019, which is up from 73 per cent in March and 65 per cent in February. Some markets continue to return faster than others, and at this stage the most arrivals to Australia are coming from New Zealand, the United States and the United Kingdom. Find out more here. |
|  | | NSW launches art, culture and creative industries policy | | The NSW Government has released a discussion paper called 'A New Look At Culture', which aims to grow the arts and cultural sector in Greater Sydney and regional NSW. The NSW Government has invited artists, creative industry practitioners, musicians, organisations and community members to contribute their insights and ideas to inform a new Arts, Culture and Creative Industries Policy for NSW. Find out more here. |
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| | | |  | | Pentridge precinct restoration continues with opening of The Interlude | | The doors to Melbourne/Narrm’s unique urban retreat, The Interlude have officially opened in Pentridge’s new billion-dollar lifestyle precinct. The world’s first urban wellness retreat set in a converted prison, The Interlude has completely restored the bluestone site with 19 accommodation suites, an indoor subterranean swimming pool and contemporary finishes and fittings. Helmed by Jesse Kornoff (ex-Sequoia Lodge) under the lead of the TFE Hotel group, guests at The Interlude are offered curated itineraries focusing on North Melbourne’s thriving food and wine, history, and cultural scenes. The revival of the Pentridge precinct includes the launch of neighbourhood eatery North and Common and intimate wine bar Olivine. |
|  | | Elvis: A Musical Revolution straps on the blue suede shoes for Sydney | | From 5 August 2023, David Venn Enterprises will host the Australian premiere of Elvis: A Musical Revolution at Sydney/Warrane’s State Theatre. Penned by acclaimed international writers, Elvis: A Musical Revolution is a new bio-musical exploring the extraordinary life of award-winning cultural icon and rock ‘n’ roll superstar, Elvis Presley. Ahead of its launch in Sydney, the production has announced the cast and creative team for the professional premiere, including theatre and television star Rob Mallett who has been selected to play Elvis. After a season in Sydney, the musical will then move to Melbourne’s Athenaeum Theatre from 6 October. |
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| | |  | | Explore a taste of Mumbai at Potts Point’s new eatery Raja | | Sydney/Warrane’s inner city suburb, Potts Point, has welcomed a modern Indian influenced eatery, Raja. Created by co-owners Nick and Kirk Matthews-Boden from the neighbouring restaurant Ezra, Raja offers diners an authentic taste of Mumbai curated by Head Chef Ahana Dutt (The Westin in Mumbai, Firedoor). Dutt’s twists on traditional cuisine are showcased through an a la carte menu of snacks to large plates which utilise sustainable and local produce. Popping with interactive design elements and quirky ornaments, Raja has been designed by New York based hospitality designer Rosie Rainbow. |
|  | | Flinders Ranges’ Arkaroola Wilderness Sanctuary designated as Dark Sky Sanctuary | | Arkaroola Wilderness Sanctuary, located in the northern Flinders Ranges, South Australia, has been designated as an International Dark Sky Sanctuary by DarkSky International. Arkarloola comprises of over 63,000 hectares of conservation land, and the Dark Sky Sanctuary status will help Arkaroola, and its not-for-profit entity, the Arkaroola Education and Research Foundation, further encourage education, conservation, and research activities. Recognised as site of geologically significance, Arkarloola is located on the lands of the Adnyamathanha people and welcomes more than 12,000 international visitors each year to its range of accommodation and camping options. |
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