| | | | | | | | | | TOURISM AUSTRALIA UPDATE | | This coming Sunday is World Tourism Day, an opportune time to reflect on how important tourism is to the global economy and communities around the world who rely on the sector for their livelihood. It is also an opportune time to welcome the positive steps forward here in Australia, such as seeing more travel restrictions easing around the country and fewer coronavirus (COVID-19) cases in affected areas. As things open up, so too does the propensity of Australians to focus on the end of the year - and book a holiday! From this month, we are changing the cadence of our industry webinars to ensure they remain relevant and useful. The webinars will now take place monthly instead of fortnightly, and we will notify you of the upcoming dates shortly. You can also view previous webinars here. Phillipa Harrison | | | |
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| | | | | Further funding announced for bushfire affected communities | | The Australian Government has announced a third round of funding under the $10 million Regional Tourism Bushfire Recovery Grants program. Music festivals, art installations, sporting events and a coastal headland walking trail are among 95 projects to receive a share in more than $7 million in funding support for communities in fire-affected regions across Australia. This announcement is in addition to the $825,000 already allocated for 34 events and projects aimed at encouraging visitors back into fire-affected communities. |
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| | | | | | | | | | | | Tourism AUSTRALIA activity |
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| | | | Australian Adventure Experiences Presented to American Advisors | | Last week, Tourism Australia participated in the online ATTA AdventureElevate conference. The conference was attended by approximately 300 travel professionals and media from North and South America. Travel advisors and media had the opportunity to learn about Australia's adventure offerings, including the Signature Experiences of Australia, through one-on-one meetings, a virtual expo booth, roundtables and networking events. Tourism Australia also hosted a roundtable with Australian Wildlife Journeys, Exceptional KI and Echidna Walkabout on the theme of conservation, recovery, and regeneration following the summer bushfires. |
| | | Tourism Australia campaign activity in Japan | | Tourism Australia has partnered with popular Japanese lifestyle publication and media outlet, GENIC, to launch the second phase of the #AustralianMemories campaign in Japan. The activity will see GENIC travel influencers posting photos of their previous Australian holidays for five consecutive weeks on the GENIC website. The campaign aims to inspire Japanese consumers to dream about their next Australian holiday and keep Australia top-of-mind while international travel is on hold. The first phase of the campaign launched in May 2020 with over 1,000 Australian images shared on social media channels with the hashtag #AustralianMemories. |
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| | | | New Signature Experiences of Australia factsheets | | Tourism Australia has created a suite of new factsheets for the business events sector which focus on the Signature Experiences of Australia collectives. The factsheets highlight venues with a difference, pre and post touring options, ideas for incentive programs and more. Find out more about business events in Australia here. |
| | | Trade Resources Hub | | Tourism Australia has created an online hub for distribution partners and Aussie Specialists. The Hub is a central place where industry can access Tourism Australia brand resources including brand guidelines, images, videos, logos media kits, articles and other brand assets. Access the hub here or via the corporate site. |
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| | | | | | | | Australian Tourism Export Council aligns with World Travel & Tourism Council Safe Travel Protocols | | The Australian Tourism Export Council (ATEC) has aligned with the World Travel & Tourism Council to issue Australian tourism businesses with the globally recognised ‘Safe Travel’ stamp. The stamp has been developed by the global travel and tourism industry body to recognise businesses which adopt standardised health and hygiene protocols. ATEC has incorporated the globally recognised Safe Travel branding into its COVID Ready program. Find out more here. |
| | | South Australian travel vouchers | | The South Australian Government is offering travel vouchers to South Australians to use towards accommodation, as part of a significant tourism stimulus package to further boost South Australia’s visitor economy. Available from October, the $4 million voucher scheme, will provide $100 vouchers for use at participating city hotels, and $50 vouchers to spend in regional and suburban accommodation. A range of tourism operators from 5-star hotels to cabins in caravan parks have already signed-up to be part of the deal, including the new Adelaide Oval Hotel and Crowne Plaza Adelaide, the Mayfair Hotel and Middleton Beach Huts. |
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| | | | | Sydney ‘Playcay’ campaign | | Sydney residents are being encouraged to take a city break and support their Harbour City by making time for “play” and booking an overnight city break. Destination NSW has launched a suite of Sydney Playcay itineraries, to inspire Sydneysiders to book an overnight hotel stay, explore their city and support their local businesses. For more info on Sydney and to view the Sydney Playcay itineraries, visit Sydney.com. Consumers and industry are encouraged to share their favourite Sydney and New South Wales holidays on social media by using the hashtag #LoveNSW and #ILoveSydney. |
| | | Regional Tourism Satellite Accounts | | Tourism Research Australia has released the Regional Tourism Satellite Accounts 2018-19. The annual Satellite Accounts provide information on the importance of tourism for each of Australia's tourism regions. The Satellite Accounts provide measures of Tourism Gross Value Added, Tourism Gross Domestic Product, tourism employment and tourism trade. This enables regions, government and industry to compare the value of tourism with other industries in the economy and against other regions. Information in this report, which pre-dates the impacts of COVID-19, sets a benchmark for what the tourism industry can achieve. |
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| | | | | | Ride on the world’s steepest railway these school holidays with Scenic World | | Scenic World in the Blue Mountains is getting ready to welcome visitors this upcoming September school holidays. Offering guests a new CovidSafe Scenic Route with open-air attractions in a pre-approved circuit, travellers will take in epic views with a return trip on the Scenic Skyway, descend into the Jamison Valley on the Scenic Railway, stroll under the canopy of a temperate rainforest on the Scenic Walkway, and finally glide past the iconic Three Sisters on the Scenic Cableway. Scenic World will be open every day of the school holidays, except 9 October. Bookings are essential. Head to their website to secure a ticket with an allocated entry time. |
| | | Oceanview Eco Villas presents The Kangaroo Island Long Lunch | | Oceanview Eco Villas and celebrity Chef Laura Sharran are getting ready to serve up an exclusive Kangaroo Island Long Lunch on Sunday, 11 October 2020. Celebrating the Island’s incredible produce, each ticket includes a six-course long lunch, accompanied by award-winning Kangaroo Island Spirits gin and matched wines from The Islander Estate Vineyards. Guests will also have the opportunity to mingle with the chefs, artisans and producers behind the event. Only 32 seats are available, promising to be an intimate and memorable experience. Head online now to secure a spot at this exclusive South Australian event. |
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| | | | | Parrtjima lifts spirits with virtual tour | | If you missed the incredible Parrtjima – A Festival in Light this year, fear not. Organisers have put together a beautiful video tour for all the fans who could not attend the 2020 event. This unique festival of Aboriginal art and culture showcases ancient Aboriginal culture through the newest technologies, with features such as illuminations beamed across 2km of the ancient MacDonnell Ranges, a collection of larger than life signature installations, and a program of talks, music, and workshops. For those wanting to see the magic for themselves, next year’s Parrtjima has been confirmed for 9 to 18 April 2021. Start planning now with more information on the website here. |
| | | Sydney Opera House reopens harbourside restaurants | | Take in the iconic harbour views beneath the Sydney Opera House sails at popular harbourside dining venues Opera Bar and Opera Kitchen, which have both reopened for business. To celebrate its reopening, Opera Bar will offer a new food, wine and cocktail menu that features Australian producers, a series of new experiences for Sydneysiders to enjoy, and live music celebrating local artists and DJs. Opera Kitchen will reopen for all-day dining from breakfast through to dinner offering all their signature favourites. For the first time ever, patrons will also be able to book ahead for tables at both Opera Bar and Opera Kitchen. Enjoy the revamped experience from 11:30am daily. |
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