Partnership campaign with French online travel agency MisterFly

This month Tourism Australia launched a partnership campaign with the French online travel agency (OTA) MisterFly. The campaign will run until the end of June with the aim to boost bookings to Australia by promoting tailored, all-inclusive travel packages featuring flights, accommodation deals, and additional services bookable through a dedicated Australia landing page on MisterFly. Utilising a targeted social and display campaign as well as eDMs to drive French high yield travellers to the site and book their Australian adventure. The partnership also includes a business-to-business element directed at travel agents to drive sales for Australia and to educate them on the destination through their Smile Agents program. The incentive offers rewards for every Australia booking made during the campaign period and by looping in the Aussie Specialist Program.

Aussie campaign celebrates Singapore’s 60th birthday

From now until mid-May, Singapore’s landmark 60th birthday will be celebrated with a line-up of exclusive deals for Singaporeans to plan their next holiday Down Under. ‘Onz for a Great Aussie Getaway’ uses affectionate local slang ‘onz’ a term asking ‘Are you in?’ in an enthusiastic way. Exclusive partner deals include discounts at locations such as South Australia’s picturesque Pink Lake, a travel package to Melbourne / Narrm and Uluru, a gourmet food and wine experience on Sydney / Warrane harbour, and flights. During the sale period Singaporeans can visit ww.australia.com/great-deals to find a special ‘Onz for a Great Aussie Getaway’ takeover, with deals and travel inspiration for their next adventure Down Under.

Signature Experiences of Australia visit China

With Chinese luxury travellers evolving expectations shifting to more experiential, personalised and authentic travel, Signature Experiences of Australia and its partners visited Shanghai last week. Over the three days, representatives from Cultural Attractions of Australia, Discover Aboriginal Experiences, Great Golf Courses of Australia, Luxury Lodges of Australia and Ultimate Winery Experiences Australia met with Tourism Australia’s China team, representatives from Virtuoso and a selection of luxury agencies to share insights and trends.

Incentive agents gather in Singapore for Business Events update

Earlier this month, over 40 incentive agents attended the Business Events Australia Seminar in Singapore. Delegates were presented the latest business events products from five Australian convention bureaux together with Singapore Airlines. Twenty incentive leads were generated, and the post event survey indicated over 95 per cent satisfaction with the event.

The Great Barrier Reef Lifetime of Greatness Project

In a world-first, the iconic Great Barrier Reef has been nominated as the first non-human recipient for a Lifetime Achievement Award – the highest environmental honour from the United Nations Environment Programme’s Champions of the Earth Awards. Announced on World Earth Day the TTNQ-led Lifetime of Greatness Project nomination is championed by the Great Barrier Reef Marine Park Authority’s Reef Guardian Councils. It is a collective effort involving collaboration with the communities of the Great Barrier Reef including Traditional Owners, marine biologists, the tourism industry and Reef Guardian Schools to nominate the World Heritage Area. Find out more and support the project here.

ATEC Meeting Place 2025 host destination announced

ATEC, in partnership with Tourism Western Australia (TWA) and Business Events Perth, have announced, Meeting Place 2025 (MP25), will be held in Perth / Boorloo, Western Australia from
27 to 29 October 2025. The event includes business-to-business meetings, conferencing, industry updates, networking, familiarisations and much more. Keep an eye out from early June for further announcements including industry offers for extended stays and registration invitations to book your spot.

Belingbak acquires Mantarays Ningaloo Beach Resort, expanding its vision for approachable luxury

Independent hospitality group Belingbak, has officially acquired Mantarays Ningaloo Beach Resort in Exmouth, Western Australia. The acquisition marks the next chapter for a landmark property that has long been the gateway to one of the world’s most extraordinary marine environments. Established in 2008, Mantarays was built on a deep appreciation for the UNESCO-listed Ningaloo Reef and its unparalleled biodiversity. Mantarays has remained the region’s premier beachfront resort, and this partnership will honour the resort’s legacy and embrace an exciting future under Belingbak’s stewardship. Belingbak is committed to strengthening connections, collaborating with regional producers, local artisans, and the broader tourism network to ensure its evolution remains deeply rooted in the region. Travellers can learn more and book their stay here.

Sixpenny to host fermentation-focused collaboration with Adelaide’s / Tarntanya’s best chefs

On 20 May, celebrated restaurant Sixpenny in Sydney / Warrane will host a one-day-only event uniting some of South Australia’s top culinary talent. The collaboration brings together Sixpenny’s Head chef, Tony Schifilliti and Executive Adelaide chef’s, Jamie Musgave (Botanic House) and Jacob Davey (LVN). Diners can expect a mix of signature and new dishes celebrating fermentation, seasonality and native Australian ingredients. The menu will feature crispy rice pancakes with onion miso cream and pickled beetroot, grilled marron with green ant marmalade, and tuna tartlets seasoned with house made sunrise lime kosho. Guests will be offered a wine pairing spotlighting artisanal producers or a pairing of non-alcoholic, fermented beverages. This cross-state collaboration highlights the strength of South Australia’s fine dining scene and offers Sydney diners an opportunity to experience Adelaide’s best in their home state. Bookings to this exclusive dining event are available here.

Koorie Heritage Trust celebrates 40 years of growth, resilience and connection

The Koorie Heritage Trust (KHT) is celebrating its 40th anniversary, marking four decades of cultural growth, resilience, and deep connection to the First Peoples of Victoria. KHT is a not for profit First Peoples arts and cultural organisation based in Melbourne / Narrm and has been a member of the Discover Aboriginal Experiences collective since 2020. The year-long celebration will include a major retrospective solo exhibition by Aunty Connie Hart (Gunditjmara) opening on 23 August. Other events which highlight the voices of Elders, the community, and individuals who have been pivotal in KHT's story will also be celebrated throughout the year. In 2023, KHT became the only stand-alone Indigenous cultural and arts centre which has become an integral part of the Federation Square and broader Melbourne Arts Precinct. It serves as a powerful space for both learning and reconciliation, deeply connected to the culture of the First Peoples of south-east Australia. More information about the exhibition, walking tours and other events can be found here.

A stylish 60th anniversary event for Sofitel Sydney Wentworth and Carla Zampatti

Sofitel Sydney Wentworth will host an exclusive and intimate red-carpet evening held on Tuesday 20 May in collaboration with the dynamic fashion house of Carla Zampatti to celebrate the joint 60th anniversary for both iconic brands. The stylish evening in Sydney / Warrane will include a private cocktail reception, featuring a Q&A with Carla Zampatti CEO Alexander Schuman, followed by a curated, wine-paired dining experience at one-hatted Tilda. A stunning showcase of Carla Zampatti fashion will be featured in the hotel’s lobby throughout the month of May, complemented by Sofitel’s signature floral arrangements inspired by the collection. Sofitel Sydney Wentworth recently underwent an extensive $77 million refurbishment, introducing an era of French-inspired, understated luxury, coinciding with the Diamond Jubilee of the global Sofitel brand. Carla Zampatti has been a household name since 1965 and has defined Australian fashion with a fusion of modern sophistication. More details about the stylish anniversary event and booking details are available here.