| | | | | | | | | | TOURISM AUSTRALIA UPDATE | | Another long weekend has seen a continued surge in travel around the country, as we celebrate domestic aviation levels now being higher than they were pre-pandemic. Australians are exploring their own backyards more than ever, and international visitors are reminding themselves of what they have been missing out on. It was also great to see over the weekend people coming back in force to ANZAC day services across the country, as we remember our service men and women. It was a timely reminder as we open up to the world, of what the Australian spirit is built on. Last week New South Wales, Victoria and the ACT relaxed their COVID isolation rules, with the Northern Territory, Western Australia and South Australia now following suit. These changes coupled with the lift of the biosecurity emergency pandemic measures on 17 April, all help support the recovery of our industry as we emerge from the pandemic. Last Friday we held our Industry Webinar if you missed the update, you can watch a recording here. Our next webinar will be held on Friday 27 May at 11am AEST. Register to attend here. Phillipa Harrison | | |
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| | | | ‘Discover A Great Deal More’ with Tourism Australia’s Virtual Travel Fair | | Since Australia’s reopening, there has been an incredible surge of demand from the South and South East Asia region. Forward bookings for Singapore are currently doubling 2019 figures, while in Malaysia, Indonesia, and India, 60 to 80 per cent of bookings are for travel in the next three months*, demonstrating strong consumer confidence. To convert pent-up demand, facilitate aviation recovery and help Australian tourism return to pre-pandemic levels, Tourism Australia launched its ‘Discover A Great Deal More’ virtual travel fair on 21 April 2022 seizing the popular May and June travel periods. Running until 15 May with validity for 12 months, the fair features 36 airline, online travel agency (OTA) and key distribution partners across the region with an array of travel offers on flights, hotels, tour packages, car rentals and experiences, all of which consumers can find on Australia.com. The campaign, worth more than $1 million, is being promoted via out-of-home, radio, online, print and social media activations and so far is generating a reach of 65.7 million and reminding audiences that Australia is indeed ‘Yours to Explore’. *According to data by travel analyst firm ForwardKeys |
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| | | | Spotlight on Japan | | This week, ‘Spotlight on the Regions’ features an interview with Derek Baines, Tourism Australia’s Country Manager Japan, who shares his insights and observations from the Japan market, as well as updates on key stakeholders and activities to keep Australia front of mind in-market. Read the update here. |
| | | ‘Don’t Go Small, Go Australia’ inspired deals promoted in North America | | Timed with the launch of 'Don’t Go Small, Go Australia', packaged travel offers with land excursions and Qantas Airlines flights have hit the United States and Canadian markets. Iconic Australian destinations and travel experiences are promoted on Travelzoo’s Newsflash and Top 20 newsletters and website, which then drives traffic to partner offers on Australia.com to encourage North Americans to book their next big holiday. Travelzoo members are active travellers and 71 per cent are influenced to visit a destination. The Travelzoo campaign began in early March and is expected to reach around 46 million Americans and 3.8 million Canadians by the end of the month. |
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| | | | | | | | Tourism and Transport Forum 2022 Outlook Tourism Conference | | Registrations are now open for the 15th Tourism and Transport Forum (TTF) Outlook Tourism Conference, to be held on 19 May at Crown Sydney. The conference theme for 2022 is ‘New beginnings: rebuilding and recreating our visitor economy'. Hear from industry leaders as they look ahead with renewed focus and tackle the challenges and opportunities facing the industry. Find out more and secure your place here. |
| | | Queensland agritourism business development workshops | | The Queensland Government are delivering a series of face-to-face agritourism development workshops throughout the state in 2022. The workshops are designed for those ready to start an agritourism business or have started one and need further information and support. Find out if this is for you, here. |
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| | | | | Australian Tourism Export Council (ATEC) Tourism Tutorial | | ATEC is holding a tutorial focusing on migration employment as a possible solution to staff shortages, attracting and retaining skilled workers. The session will take place at 4pm AEST on 28 March. Panellists will aim to demystify the staff sponsorship process, discuss the advantages, and key considerations and provide solutions for tourism businesses. The session will provide practical advice, work through ‘real life’ case studies and guidelines. Find out more and register here. |
| | | Local Government Destination and Visitor Economy Conference NSW (LGNSW) | | The 2022 LGNSW Destination and Visitor Economy Conference will be held from 17 to 19 May at the Orange Civic Theatre in the Central West with the support of Orange City, Cabonne Shire and Blayney Shire councils. The three-day event will bring together local government staff and Councillors, key industry stakeholders and local operators to discuss insights and the ever-changing world facing future visitors. More information can be found here. |
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| | | | | | Illuminate Adelaide’s immersive program announced | | South Australia’s innovative experience, Illuminate Adelaide, has revealed its immersive program for 2022 which will include light displays, music and art performances. Occurring from 1 to 31 July, the showcase’s second iteration will host a range of events including: a major exhibition called Wisdom of AI Light from Istanbul creatives Ouchhh Studio and musical performances from ground-breaking band the Gorillaz and Australian creatives The Avalanches in collaboration with the Adelaide Symphony Orchestra. The city of Adelaide/Tarndanya will also be lit up for the entire month with the City Lights installation. |
| | | Alba Thermal Springs to open in Mornington Peninsula in spring 2022 | | The Alba Thermal Springs & Spa in Mornington Peninsula, Victoria is preparing to open for spring 2022. Located an hour from Melbourne/Narrm, the Alba will sit on an immaculate 15-hectare property and provide guests with a contemporary and rejuvenating spa experience. Featuring 22 single or double indoor, open-air, and outdoor thermal pools, the Alba has been designed by urban architecture agency Hayball. Seasonally dictated 120 seat restaurant Thyme will also be housed on site. Led by local chef and television personality, Karen Martini, diners can expect dishes crafted from the surrounding gardens and a locally curated wine list. |
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| | | | | Finniss River Lodge to open in Top End next week | | The Northern Territory’s newest luxury accommodation and experiential offering, Finniss River Lodge, will open its doors next week on the 1 May 2022. The all-inclusive packages allow guests to bathe in the ambience of six luxury suites set in the vivid setting of an outback floodplain. In addition to offering guests a raft of guided experiential offerings, travellers will dine on ethically led food creations from Head Chef Travis Crane, the former Executive Chef of City Winery Restaurant in Brisbane/Meeanjin. Crane’s menu has been inspired by locally sourced products and ingredients from the Top End. |
| | | Voco accommodation brand expands local hotel offering | | IHG Hotel & Resorts’ will launch two new Australian hotels under the voco brand the before the end of May. voco Melbourne Central and voco Brisbane City Centre will join voco’s playful and sustainably led existing local properties, Gold Coast and Kirkton Park, Hunter Valley. Located on Lonsdale Street, voco Melbourne Central will be housed in Melbourne/Narrm’s new ‘380 Melbourne’ skyscraper and feature 252 guestrooms. Then in May, voco Brisbane City Centre will open with sweeping views of the Brisbane River, a rooftop pool and 1,200sqm of function space. |
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