| |   | Social media campaign fronted by by three young Aussies Aussie News Today will be a socially-led campaign, launched by three young and charismatic Aussies -Wallabies rugby union star Nick Cummins (aka ‘The Honey Badger’), TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis. Uniquely Australian content will be gathered from across the country and shared globally using Tourism Australia's digital and social media channels, including dedicated Aussie News Today Facebook and Instagram profiles, and a news hub on Australia.com. Australians, Australian tourism businesses, young travelers and working holiday makers are encouraged to submit news ideas and content via #AussieNewsToday, and visit Australia.com for the best itineraries and Aussie News Today updates. Find out more in the campaign factsheet. |
 | Aussie News Today anchor: Nick ‘The Honey Badger’ Cummins Nick Cummins, also known as The Honey Badger, is a well-known Rugby Union footballer and Australian personality from the North Coast of New South Wales. Known for his colourful turn of phrase and uniquely Australian language, in 2012 Cummins was selected for the Australian squad for the inaugural Rugby Championship, becoming a Wallaby in 2012 and eventually playing for Japan and Norway where he earned global attention. Cummins answers to the nickname 'The Honey Badger', bestowed on him after he drew inspiration from the fierce nature of the honey badger and attempted to think like the animal in rugby defence. A true outdoorsman, Nick loves heading on adventures ‘out bush’ and getting amongst the wildlife. |
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 | Aussie News Today anchor: Teigan Nash Born on the beaches of Sydney, Teigan is an up and coming TV presenter, host, and producer. Known for her bubbly and outgoing personality, she began performing at a young age, singing, dancing and acting. In addition to her passion for the arts, TV fashion and film, Teigan has a keen interest for health and wellness and is often exercising and enjoying the great outdoors. Her presenting and hosting roles have included Saturday Disney, the 2016 Rio Olympics, Autumn Racing 2016 Carnival and is a Hoyts Red Carpet host where she interviews Hollywood’s biggest stars. |
 | Aussie News Today anchor: Lincoln Lewis Brisbane born and raised, Lincoln is an acclaimed Australian actor most well-known for his roles in Home and Away, Underbelly, House Husbands and appeared as a celebrity contestant on Hell's Kitchen this year. Outgoing and active, he is an avid photographer and videographer, capturing stunning Australian vistas, particularly of beaches and coastal scenes. Lincoln has worked previously with Tourism Australia, capturing social content for use across his social media channels. |
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 | World-first content partnership with BuzzFeed Additional youth content will be created as part of a world-first content partnership with BuzzFeed, which will see eight young travellers from Europe sent on a three-month road trip around Australia to report on their experiences of the country’s local culture, festivals, events, food and wine. Known as the BuzzFeed Mates, they will head off-the-beaten-track to discover some of Australia’s very best local culture, festivals, surf breaks, food and wine offerings. Each Mate will be given a bespoke itinerary filled with things that appeal to the young traveller and will share their experiences with the world. Meet the first four BuzzFeed Mates. |
 | Youth and Working Holiday Maker statistics Youth travellers represent 25 per cent of all international visitor arrivals to Australia (2.1m) and 46 per cent of visitor spend (A$18.7bn). Australian Minister for Trade, Tourism and Investment, the Hon. Steven Ciobo MP said that young travellers under 30 were a critically important part of Australia's visitor mix. “Many people underestimate just how important the youth market is for Australian tourism. Young travellers and working holiday makers stay longer, disperse more widely throughout our country and ultimately spend more than most other travel segments,” Minister Ciobo said. Tourism Australia has also published infographics on the size and value of the general youth and Working Holiday Maker markets. Find out more about Tourism Australia's strategic focus on the youth market. |
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